Famous Windows
word by R.E.Saw
ဖုန္းနဲ႔ မ်က္လံုးမခြာတဲ့ ေခတ္မွာ ေဈးဆိုင္႐ွင္ေတြက ဝယ္သူေတြကို ဆိုင္ထဲဝင္လာေအာင္ စြဲေဆာင္ဖို႔လိုအပ္လာပါၿပီ။ Department Store ေတြဆိုရင္ အဝယ္ေတြက်ေနလို႔ ပိုၿပီး အားထုတ္ဖို႔လိုပါတယ္။ Online မွာ ေဈးပိုဝယ္လာၾကေတာ့ လူေတြဆိုင္ေတြမွာလာဝယ္ဖို႔ အတြက္ ဆိုင္ရဲ႕ မ်က္ႏွာစာ အျပင္အဆင္ေတြကို တမူထူးျခားေအာင္ေဆာင္ရြက္ရေတာ့မွာပါ။
အခုေခတ္မွာ ဆိုင္ရဲ႕ window dressing ကိုလုပ္တဲ့ အခါမွာ production အပိုင္းမွာ လူေတြအမ်ားႀကီးပါဝင္ၿပီး အၾကီးအက်ယ္ လုပ္ေဆာင္ၾကပါတယ္။ ဒါ့မွလည္း ျမင္တဲ့သူေတြ အံ့အားသင့္ႏိုင္မွာပါ။ လုပ္ေဆာင္ ခ်ိန္မွာ အရမ္းတိက်ေအာင္ စီစဥ္ရၿပီး လက္သမားေတြ၊ ေဆးသုတ္သူေတြ၊ မီးျပင္သမားေတြ၊ stylist ေတြ၊ ပန္းျပင္သူေတြ၊ စတဲ့ ပညာ႐ွင္ မ်ိဳးစံုနဲ႔ပူေပါင္းၿပီး Visual ပိုင္းကို လက္ရာေကာင္းမြန္ေအာင္လုပ္ေဆာင္ ရပါတယ္။အေနာက္ပိုင္းႏိုင္ငံေတြမွာ Christmas အခ်ိန္က Sale အရမ္းခ်ၿပီး Christmas လက္ေဆာင္ေတြဝယ္ၾကတဲ့ အခ်ိန္မို႔လို႔ လူအဝင္မ်ားေအာင္ Window Display ကို ပိုလုပ္ရပါတယ္။ Christmas အခ်ိန္အတြက္ တစ္ႏွစ္ႀကိဳလုပ္ရပါတယ္။ အခုေခတ္မွာ Window Dressing လုပ္သူေတြအတြက္ စိတ္ကူးထဲက အၾကံကို ပံုေဖာ္ဖို႔ပိုလြယ္လာပါၿပီ။ ဒါေပမယ့္ ကိုယ့္ရဲ႕ Team အတြက္ စီမံခန္႔ခြဲမႈေတြနဲ႔ ႀကိဳတင္ျပင္ဆင္မႈေတြကိုေတာ့ အေကာင္းဆံုး လုပ္ႏိုင္ဖို႔လိုအပ္ပါတယ္။
ဒီလရဲ႕ Deco က႑အတြက္ International Window Display အပိုင္းမွာနာမည္ႀကီးတဲ့ Department Store ၅ခုကိုေဖာ္ျပလိုက္ပါတယ္။
Fortnum & Mason
တည္ေနရာ: London
လူသိမ်ားသည့္အခ်က္: England ဘုရင္မရဲ႕အၾကိဳက္ဆံုးကုန္စံုဆိုင္
Window displays: Fortnum & Mason မွာ tea အမ်ိဳးစံုေရာင္းခ်မႈက နာမည္ၾကီးတာျဖစ္တဲ့ အတြက္ သူတို႔ရဲ႕ window display ေတြက tea အပိုင္းနဲ႔ ဆက္ႏြယ္ေနပါတယ္။
Printemps
တည္ေနရာ: Paris
လူသိမ်ားသည့္အခ်က္: ပထမဆံုး mannequin အရုပ္ေတြက Printemps အတြက္ ဖန္တီးခဲ့ျပီး သူတို႔ရဲ႕ window display ေတြမွာလည္းစျပီး ျပသခဲ့ပါတယ္။
Window Displays: ဒီျပင္သစ္ Department Store ကေတာ့သူရဲ႕အံဩဖို႔ ေကာင္းတဲ့ Window Display က နာမည္ၾကီးျပီး Christmas အခ်ိန္မွာ အလွဆံုး ဒီဇိုင္း ေတြရွိေလ့ရွိပါတယ္။ ႏွစ္စဥ္ႏွစ္တိုင္း မွာလည္း နာမည္ၾကီး ဒီဇိုင္နာေတြ ၊ Stylist ေတြနဲ႔ အတူပူးေပါင္းျပီး window display ဒီဇိုင္းေတြဖန္တီးေလ့ရွိပါတယ္။
Macy’s Herald Square
တည္ေနရာ: New York
လူသိမ်ားသည့္အခ်က္: အခုထိ အေမရိကန္မွာ အၾကီးဆံုး Department Store ျဖစ္ျပီး ေဈးဝယ္ဖို႔အထပ္ ၁၀ထပ္ေက်ာ္ရွိပါတယ္။ Christmas အခ်ိန္မွာ Christmas theme နဲ႔ window display လုပ္တဲ့ ဓေလ့ကို Macy’s ၁၈၈၃ ခုႏွစ္မွာ စခဲ့တာပါ။ New York ရဲ႕ Christmas အခ်ိန္မွာ အျမဲလွပမႈေတြေပးျပီး သြားလည္သင့္သည့္ ေနရာတစ္ခုပါ။
Harvey Nichols
တည္ေနရာ: London
လူသိမ်ားသည့္အခ်က္: ဒီဇိုင္နာအသစ္မ်ားကို အျမဲစင္တင္ေနရာ ေပးပါတယ္။
Window Displays: Harvey Nicholas ကေတာ့ အျမဲဆန္းသစ္ ေျပာင္းလဲ ေနတဲ့ window display ေတြရွိျပီး ဒီဇိုင္နာ အသစ္ေတြ နဲ႔အႏုပညာရွင္ေတြနဲ႔ ပူးေပါင္းေလ့ရွိလို႔ လူငယ္ေဈးဝယ္သူေတြပိုမ်ားပါတယ္။
Bloomingdales
တည္ေနရာ: New York
လူသိမ်ားသည့္အခ်က္: ျမိဳ႕ရဲ႕အထင္ကရ ေနရာတစ္ခုျဖစ္ျပီး သူ႔ရဲ႕ စကၠဴသား အညိဳေရာင္ေဈးဝယ္အိတ္အမ်ိဳးမ်ိဳးေၾကာင့္ လူသိမ်ားပါတယ္။
Window Displays: ၂၀၁၇ မွာေတာ့အဆိုေတာ္/သရုပ္ေဆာင္ Zendaya နဲ႔ပူးေပါင္းျပီး သူမရဲ႕ရုပ္ရွင္အသစ္ “The Greatest Showman” theme ကို Swarovski ေက်ာက္ ၇.၆သန္းေက်ာ္ စီကပ္ကာ window display လုပ္ခဲ့ ပါတယ္။
(English Version)
In this day and age where almost everyone is glued to their phones, it is important for retailers to attract the customers to walk into their stores. Even so for the department stores which are facing difficulties from the changes in consumers ‘ shopping behavior. With the popularity of online shopping, it is even more important for them to improve their customers’ traffic.
Nowadays, window dressing is a massive production of the display with a team of many craftsmen to pull off a showstopper to wow the viewer. With rigorous planning and many team members: carpenters, painters, electricians, stylists, florists, maybe an artist or craftsperson with a specialized skill, it takes a lot of work to push boundaries for visual display. Christmas Window is the most important celebration for many western department stores where they can attract shoppers looking for Christmas presents and the big sales. They are usually planned a year in advance. In this day and age, almost everything is possible in the creative field of work and if you are a visual merchandiser, your only limit is your imagination. With proper planning and management too, of course.
Here, we listed out 5 Iconic department stores known for their window displays.
Fortnum & Mason
Located: London
Well-known for: The Queen’s favorite grocer
Window Displays: Fortnum & Mason’s windows are intricate designs and the themes are usually tea-related as it is famous for the wide selection of tea at their store.
Printemps
Located: Paris
Well- known for: The first mannequins were designed for Printemps and also showcased in the display windows.
Window Displays: The French department store has always been renown for its stunning window displays and gives the best show of magical scene for Christmas. Top designers and stylists are invited to participate in the creation of the set design and the figures every year.
Macy’s Herald Square
Located: New York
Well- known for: America’s largest department store with more than 10 floors of merchandise
Window Displays: Macy started the Christmas window displays tradition in 1883. Despite tough times for department-store chains, Macy’s has always again what it can do when it comes to the magic of the holidays and a must place in New York to see.
Harvey Nichols
Location: London
Well- known for: a history of taking risks with new designers.
Window Displays: Harvey Nichols is world-famous for its innovative window displays. True to their tradition, they often collaborate with up-and-coming artists or designers for their window displays. Their fresher and braver designs attract many younger shoppers more than other department stores.
Bloomingdales
Located: New York
Well-known for: for its signature big, small, and medium “Brown Bags” and is New York city’s Landmark
Window Displays: For 2017, Bloomingdale’s collaborate with Actress Zendaya to show off the store’s windows inspired by her new film The Greatest Showman, which feature over 7.6 million Swarovski crystals.
